(INSERT TITLE HERE)

[The watermark is of some dude running, by the way ... he runs like a Ford?]

[Please ignore the (insert man behind the curtain)]

Date: (Insert date)

For Immediate Release

Contact: (Insert name and phone number of contact person at Dealership)

(INSERT DEALERSHIP NAME) OF (INSERT CITY) HAS ACHIEVED FORD MOTOR COMPANY'S HIGHEST DEALER HONOR — THE 2001 PRESIDENT'S AWARD

Every year Ford Motor Company honors Dealerships that have gone above and beyond their customers' expectation with the President's Award.

What makes this award even more significant is that customers are judges. Through a comprehensive survey, customers rate Dealers on the basis of their sales, service and overall ownership experience.

This year, 340 Dealerships out of some 5,000 were awarded this high honor.

"It's a thrill to receive this recognition from out customers," says (INSERT DEALERSHIP NAME) owner, (INSERT DEALER NAME).

"Making sure our customers are happy is what everyone who works here strives for. And it takes real teamwork to make it happen. From the people who answer our phones our sales folks to our technicians, everyone plays a part in customer satisfaction. I couldn't be more proud of our staff. They're the reason we've won this award," emphasizes (INSERT DEALER NAME [NOT THE VARSITY])

(INSERT DEALERSHIP NAME) is located at (INSERT ADDRESS). [AM I THE ONLY ONE AT THIS POINT SAYING, "HUH, HUH ... 'INSERT?'"] The service department phone number is (INSERT PHONE NUMBER). Hours are (INSERT WEEKLY HOURS).